A new idea (and a new time)

Those of you who read multisportmaps.com know I don’t do a lot of linking. Actually, this will be the first. But if you haven’t already seen it, go check out this ESPN.com article. It’s cool because these guys (Slipstream cycling team) are getting good exposure in a sport that only makes Sportscenter for it’s underbelly culture; it’s cool because they’re based in Boulder, and I almost rented a room from one of the riders; and really, it’s cool because they’re creating buzz over a new approach to building a team. The idea is based on being clean, sure, but it’s also based on being smart – about branding themselves, just like Apple, Kodak, or Match.com. About being professional, and about being business-minded, not just strong on the bike. A lot of money’s coming into endurance sports, and the ante is being raised – you have to be good, no doubt, but you have to be smart too.